Pat runs a construction company and advertises the level of quality and honesty that his business stands for.What kind of advertising does Pat use?
A) institutional
B) product
C) customer
D) specialty

Question

Quizplus · Accepted Answer

Pat's advertising focuses on promoting the overall values and principles of his construction company, rather than a specific product or service. This is the definition of institutional advertising.

Pat Runs a Construction Company and Advertises the Level of Quality