What are telephone calls and mail surveys examples of?
A) impersonal referrals
B) marketer-initiated contacts
C) personal referrals
D) customer-initiated contacts

Question

Quizplus · Accepted Answer

Telephone calls and mail surveys are examples of marketer-initiated contacts, where the company initiates the contact with the customer to gather information or promote their products/services.

What Are Telephone Calls and Mail Surveys Examples Of