Joyce's company sells very technical ice cleaning machinery for arenas.Which promotional mix method would be most effective in making sales?
A) adverting
B) direct mail
C) promotions
D) personal selling

Question

Quizplus · Accepted Answer

Personal selling would be the most effective method for selling technical ice cleaning machinery because it involves a sales representative having direct communication with potential customers and being able to answer any technical questions they may have about the product. This method allows for a more personalized approach and the opportunity to address any concerns or objections the customer may have.

Joyce's Company Sells Very Technical Ice Cleaning Machinery for Arenas