What is the preferred method of determining promotional expenditures?
A) percentage of sales
B) what it will take to do the job
C) cost plus
D) what can be spared

Question

Quizplus · Accepted Answer

The preferred method of determining promotional expenditures is "what it will take to do the job" because it focuses on achieving specific marketing objectives rather than basing the budget on sales, costs, or available funds. This approach ensures that the promotional activities are effectively planned to meet the goals of the marketing campaign.

What Is the Preferred Method of Determining Promotional Expenditures