Pat asks current customers for names of friends,customers,and other businesses that might be interested in the company's insurance packages.How is Pat identifying potential customers?
A) customer-initiated contacts
B) marketer-initiated contacts
C) impersonal referrals
D) personal referrals

Question

Quizplus · Accepted Answer

Pat is identifying potential customers through personal referrals, as they are asking current customers for names of people and businesses they know who might be interested in the company's insurance packages. This is a form of word-of-mouth marketing, which relies on personal recommendations to generate new business leads.

Pat Asks Current Customers for Names of Friends,customers,and Other Businesses