What are the three main factors in building a channel of distribution?
A) coverage,costs,time
B) coverage,costs,partners
C) coverage,costs,control
D) control,partners,time

Question

Quizplus · Accepted Answer

The three main factors in building a channel of distribution are coverage, costs, and control. Coverage refers to the extent to which the channel will reach customers and markets. Costs refer to the expenses associated with establishing and maintaining the channel of distribution. Control refers to the level of influence that the company has over the channel and its operations. Partnerships can be an important component of building a channel of distribution, but it is not one of the three main factors. Time is also important, but it is not one of the three main factors.

What Are the Three Main Factors in Building a Channel