Which traditional advertising medium has a low cost and can be scheduled on short notice,but requires high frequency to generate comprehension and retention?
A) magazines
B) radio
C) billboards
D) newspapers

Question

Quizplus · Accepted Answer

Radio advertising has a low cost and can be scheduled on short notice. However, to generate comprehension and retention, high frequency is required since radio spots are brief and easily forgettable. Magazines and newspapers are not ideal choices for short notice scheduling, and billboards may have high costs depending on their location.

Which Traditional Advertising Medium Has a Low Cost and Can