Which of the following describes the "spending as much as the competition" method?
A) It should be used only to react to close competitors.
B) It should never be used.
C) It should depend on past experiences.
D) It should be used to introduce a unique,new product.

Question

Quizplus · Accepted Answer

The "spending as much as the competition" method should be used only to react to close competitors because it helps to prevent losing market share. However, it should not be the only strategy used for determining the marketing budget.

Which of the Following Describes the "Spending as Much as the Competition