Many companies that have adopted a customer retention strategy are now using the extent of _________ as their main measure of customer loyalty.

Question

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Word-of-mouth is the most effective way of measuring customer loyalty as it reflects the willingness of satisfied customers to recommend a company to others. This shows that the customers are not only loyal to the company but also trust it enough to suggest it to others, leading to increased customer retention and acquisition. Personalized direct mail, network television advertising, publicity, and advertising in prestige magazines may help in customer retention, but they do not necessarily indicate customer loyalty.

Many Companies That Have Adopted a Customer Retention Strategy Are