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A Marriott Hotel Is Able to Charge Four Times as Much

Question 26

Multiple Choice

A Marriott hotel is able to charge four times as much as an Econo-Lodge for a room because of the amenities the Marriott offers.These amenities include a swimming pool,room service,exercise equipment,in-room iron,hair dryer and coffee maker and more.The Econo-Lodge provides guests with a clean room to sleep in and little else.Marriott's ability to charge a premium price is the result of its _____ strategy.


A) Defensive
B) Price skimming
C) Neutral
D) Guerrilla
E) Flanking

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