A Marriott hotel is able to charge four times as much as an Econo-Lodge for a room because of the amenities the Marriott offers.These amenities include a swimming pool,room service,exercise equipment,in-room iron,hair dryer and coffee maker and more.The Econo-Lodge provides guests with a clean room to sleep in and little else.Marriott's ability to charge a premium price is the result of its _____ strategy.
A) Defensive
B) Price skimming
C) Neutral
D) Guerrilla
E) Flanking
Correct Answer:
Verified
Q21: The research on top box scores conducted
Q22: Toyota found that intent to purchase a
Q23: Which of the following statements about customer
Q24: Which of the following statements about providing
Q25: Many companies that have adopted a customer
Q27: Toyota found that intent to purchase a
Q28: The customer equity model illustrates how:
A) Customer
Q29: Many companies do not identify and act
Q30: Many companies do not identify and act
Q31: The _ metric is based on the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents