A more complex type of integrated marketing communications is needed for goods than for services.

Name: A more complex type of integrated marketing communications is needed for goods than for services.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Services often require a more complex type of integrated marketing communications than goods due to their intangibility, variability, inseparability, and perishability, making it harder to communicate their benefits and maintain consistent quality perception.

A More Complex Type of Integrated Marketing Communications Is Needed