Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines.One frequent flyer between the United States and Japan noted its cabin crew gives the impression that it is truly their pleasure to serve the passengers.In short,they make flying with Singapore Airlines very satisfying.In terms of the service marketing triangle,the cabin crew engages in _____ marketing.

Question

Quizplus · Accepted Answer

The cabin crew is directly interacting with the passengers and providing them with a satisfying experience, hence engaging in interactive marketing. The other options are not applicable in this context. Internal marketing would be focused on training and motivating employees, integrated marketing would involve coordination between different marketing channels, external marketing would be focused on promoting the brand to potential customers, and transactional marketing would be focused on specific transactions between buyer and seller.

Flying Across the Pacific Ocean Is an Eight-Hour Trip That