In some long-term customer-firm relationships,a service provider may become part of a customer's __________ ,such as when a hairdresser serves as a personal confidant,or a proprietor of a local retail store is known as a central figure in the neighborhood network.
A) Esteem benefits
B) Self-actualization
C) Social support system
D) Utility transfer
E) Assurance group

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of the service provider becoming part of the customer's social support system. This can happen in close-knit communities or with personal services where a relationship has developed beyond just the functional aspect of the service. This can provide emotional and psychological benefits to the customer, such as having someone to confide in or feeling a sense of belonging in a community. Therefore, choice C is the most appropriate answer. The other choices are not relevant to the scenario described.

In Some Long-Term Customer-Firm Relationships,a Service Provider May Become Part