Pandora is an Internet-based music discovery service that helps its customers find and enjoy music that they like.A customer can create up to 100 unique "stations" by identifying favorite songs or artists and then Pandora's expert system analyzes what they like and provides suggestions based on this analysis.Pandora is using ____________ to develop and maintain customer relationships.
A) Customization bonds
B) Social bonds
C) Niche marketing
D) Focused marketing
E) Structural bonds

Question

Quizplus · Accepted Answer

Pandora's use of personalized stations based on customer preferences demonstrates their use of customization bonds to develop and maintain relationships with their customers.

Pandora Is an Internet-Based Music Discovery Service That Helps Its