Regency Dry Cleaners operates in a medium-sized community.Its customers all live within a 20-mile radius of the cleaners.Regency provides its regular customers with several alternative pickup and delivery schedules rather than a single weekly pickup and delivery.Regency's driver will pick up clothes in the morning and deliver them back clean in the afternoon if that is what a customer needs.Regency has found the increase in its total number of customers because of this service more than pays its additional operation expenses.Regency has built its customer retention strategy around:
A) Customization bonds
B) Social bonds
C) Niche marketing
D) Focused marketing
E) Structural bonds

Question

Quizplus · Accepted Answer

Regency's strategy of providing alternative pickup and delivery schedules is an example of customization, which creates bonds with customers based on their individual needs and preferences. This helps to retain customers and attract new ones, and the increase in total number of customers is evidence of this. Therefore, Regency's customer retention strategy is built around customization bonds.

Regency Dry Cleaners Operates in a Medium-Sized Community