Retention strategies based on social bonds:
A) Build long-term relationships through social and interpersonal as well as financial bonds
B) Use a strategy of mass customization
C) Are concerned about maintaining customer intimacy
D) Are the most difficult of the retention strategies to initiate
E) Create high opportunity costs

Question

Quizplus · Accepted Answer

Building long-term relationships through social and interpersonal as well as financial bonds is the best choice for retention strategies based on social bonds as it creates a sense of loyalty and attachment to the brand. Customers feel more connected and invested in the company which leads to higher retention rates.

Retention Strategies Based on Social Bonds