Every Thursday afternoon for almost twenty years,Jasmine and Tanya have gotten a manicure at the same location.The manicure salon has changed ownership three times and has had two different names during that same period,but Jasmine and Tanya still find it a convenient place to meet and share news about friends and relatives.Jasmine and Tanya's relationship with the manicure salon exemplifies how a service provider uses _____ to support its customer retention strategy.
A) Economic bonds
B) Social bonds
C) Customization bonds
D) Structural bonds
E) Security bonds

Question

Quizplus · Accepted Answer

Jasmine and Tanya's regular visits to the same manicure salon for almost twenty years indicate a strong social bond between the two customers and the service provider. The salon might have changed its ownership and name, but the personal connection and familiarity between Jasmine, Tanya, and the salon staff have remained unchanged. These social bonds have helped the service provider to retain its customers by creating a sense of belonging and encouraging loyalty among them.

Every Thursday Afternoon for Almost Twenty Years,Jasmine and Tanya Have