Participants in the Coffee Café's loyalty program get a free large cup of coffee after every 10^th cup of coffee purchased.After purchasing 100 cups of coffee from the Coffee Café,loyalty program participants receive a $10 gift certificate good for food and beverage items or merchandise.Coffee Café's uses _____ to encourage its customers to remain loyal. A) Financial bonds B) Social bonds C) Customization bonds D) Structural bonds E) Security bonds

Question

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Coffee Café's loyalty program uses financial bonds to encourage its customers to remain loyal. This is evident from the fact that participants receive a free large cup of coffee after every 10th cup of coffee purchased, and a $10 gift certificate after purchasing 100 cups of coffee. Both of these rewards offer financial incentives for customers to continue purchasing coffee from the Coffee Café.

Participants in the Coffee Café's Loyalty Program Get a Free