The development of strong customer relationships is strongly influenced by:
A) Legal barriers to loyalty programs
B) The composition of the buying center
C) Barriers the customer faces in leaving a relationship
D) Differences in organizational cultures
E) All of the above

Question

Quizplus · Accepted Answer

Barriers the customer faces in leaving a relationship can have a significant impact on the development of strong customer relationships. Customers are more likely to maintain a relationship if they face high costs or difficulties in switching to a different provider. Legal barriers to loyalty programs, the composition of the buying center, and differences in organizational cultures may also play a role, but they are not as directly tied to customer relationship development as the barriers faced by the customer themselves.

The Development of Strong Customer Relationships Is Strongly Influenced By