The fluctuation in a customer's zone of tolerance is more a function of changes in the _____________,which moves readily up and down because of situational circumstances than of the _______________,which tends to move upward incrementally because of accumulated experiences.
A) Adequate service level; desired service level
B) Adequate service level; tolerable service level
C) Desired service level; adequate service level
D) Desired service level; tolerable service level
E) Ideal service level; desirable service level

Question

Quizplus · Accepted Answer

The adequate service level is more prone to fluctuation due to immediate situational circumstances, while the desired service level tends to gradually increase over time as customers' expectations grow based on their accumulated experiences.

The Fluctuation in a Customer's Zone of Tolerance Is More