Which of the following would result in a broadening of provider gap 1?
A) The service intermediary for a cruise line wants to only sell those cruises on which it would receive the highest commissions
B) The ski resort has an over-reliance on price to smooth demand for its resort facilities
C) The marketing research done by the motel chain includes insufficient research about what its target market wants
D) The ads for the language program over-promise how quickly the average person will be able to learn a foreign language
E) All of the above would result in a broadening of provider gap 1

Question

Quizplus · Accepted Answer

Provider gap 1 is the gap between customer expectations and management perceptions of those expectations. Insufficient research about what the target market wants would directly contribute to this gap.

Which of the Following Would Result in a Broadening of Provider