Hertz Car Rental has a customer loyalty program called Gold Plus Rewards that rewards members with one point per dollar spent on qualifying rentals.Free weekend rentals can be earned for as few as 500 points.By having a customer loyalty program,Hertz is using __________ marketing.
A) Transactional
B) Developmental
C) Proactive
D) Relationship
E) Acquisition

Question

Quizplus · Accepted Answer

Hertz's customer loyalty program, Gold Plus Rewards, is an example of relationship marketing. This strategy focuses on building long-term relationships with customers, encouraging repeat business and loyalty by offering rewards for continued patronage.

Hertz Car Rental Has a Customer Loyalty Program Called Gold