Mariah is a stockbroker.She knows that to increase her number of clients she must do a lot of prospecting since only about 1 out of 30 prospects she works with will become a profitable client.She believes by doing a better job qualifying her prospects she will be able to persuade 1 out of 25 next month.This goal is an example of a(n)_____ goal.
A) transformation
B) consequence
C) activity
D) performance
E) conversion

Question

Quizplus · Accepted Answer

Mariah's goal to improve her ratio of prospects to profitable clients from 1 out of 30 to 1 out of 25 is an example of a conversion goal, as it focuses on increasing the efficiency of converting prospects into clients.

Mariah Is a Stockbroker