Which of the following statements about positioning a change is true?

Question

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Positioning a change is similar to positioning a product in mass marketing, as both require identifying the target audience, understanding their needs and preferences, and creating a compelling message that resonates with them. It involves effectively communicating the benefits of the proposed change to the decision-makers in the buying firm, highlighting how it can help them achieve their goals and overcome any challenges they may be facing. Salespeople play a critical role in this process by acting as change agents, building relationships with key stakeholders, and guiding them through the decision-making process.

Which of the Following Statements About Positioning a Change Is