Fred,the owner of Blue Blooms,was interested in the poinsettia tree racks manufactured by Creative Furniture Company.In a negotiation session,he said,"I would love to buy three of the poinsettia tree racks manufactured by your company.It would provide me with much more space to display my plants.But my budget allows only $900 total,including all delivery costs.You have to reduce the price from $1200 to $900,or else I cannot afford it." Identify the win-lose strategy used by Fred.

Question

Quizplus · Accepted Answer

Fred is using the budget bogey strategy by stating that he cannot afford the product unless the price is reduced to fit within his budget. This puts pressure on the other party to accommodate his demands or risk losing the sale. It is a win-lose strategy because Fred is only concerned with getting the best deal for himself, regardless of the other party's interests or needs.

Fred,the Owner of Blue Blooms,was Interested in the Poinsettia Tree