Gloria is showing a prospect how her company's logistical support system will reduce the delivery time for their projects.Gloria is engaged in a:
A) feature presentation.
B) comparative advantage proposal.
C) customer relationship management simulation.
D) customer benefit proposition.
E) customer feedback exercise.

Question

Quizplus · Accepted Answer

Gloria is presenting the benefits of her company's logistical support system to the prospect. She is not simply listing features or comparing her company's system to others, but rather she is emphasizing how the system will benefit the prospect. Therefore, Gloria is engaged in a customer benefit proposition.

Gloria Is Showing a Prospect How Her Company's Logistical Support