A(n)_____,which salespeople can share with the CEO of a buyer's firm,focuses on what an individual manager needs to address and resolve to be able to better contribute to overall company objectives.
A) optimal sales call objective
B) mission statement
C) sales presentation synopsis
D) statement of expectation
E) customer value proposition

Question

Quizplus · Accepted Answer

A customer value proposition specifically outlines how a product or service will add value to the customer's business, addressing the needs and challenges of individual managers in the context of the company's overall objectives. This makes it the correct choice for something a salesperson can share with a CEO to highlight how their offering can help the manager contribute more effectively to the company's goals.

A(n)_____,which Salespeople Can Share with the CEO of a Buyer's