In the buying center,the person who can approve,prevent,and/or influence action is called the _____.
A) focus of receptivity
B) focus of dissatisfaction
C) focus of power
D) driver
E) gatekeeper

Question

Quizplus · Accepted Answer

The focus of power is the person who has the authority to make a final decision or has the ability to influence the decision-making process. They hold significant power within the buying center as they can either approve or prevent action. This person may be a key decision maker or a high-level executive who has the final say in the matter.

In the Buying Center,the Person Who Can Approve,prevent,and/or Influence Action