When a perfume manufacturer establishes a minimum price below which a retailer may not sell its perfume,the manufacturer is engaged in:

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Resale price maintenance is a practice where a manufacturer establishes a minimum price below which a retailer may not sell its product. This is often used to maintain the perceived value of the product and prevent retailers from selling it at a lower price, which could cheapen the product’s reputation.

When a Perfume Manufacturer Establishes a Minimum Price Below Which