In the context of the content and delivery of a marketing message,which of the following methods of communication is more difficult to control than others?
A) Television
B) Radio
C) Sales promotion
D) Advertising
E) Word of mouth

Question

Quizplus · Accepted Answer

Word of mouth communication is more difficult to control than other methods because it involves people sharing their own opinions and experiences about a product or service with others. Marketers can try to influence word of mouth through strategies such as social media campaigns and influencer marketing, but ultimately they cannot control what people say about their brand.

In the Context of the Content and Delivery of a Marketing