When All-Star Productions Inc.releases a new movie,it usually advertises on television,gives out sales promotion items at fast-food restaurants,creates a website for the movie,holds special showings,and encourages people to talk about the movie.This coordination of all the efforts is called:
A) generative marketing.
B) tactical marketing.
C) integrated marketing communications.
D) the marketing concept.
E) relationship marketing.

Question

Quizplus · Accepted Answer

The coordination of all the efforts mentioned in the scenario, such as advertising on television, sales promotion at fast-food restaurants, creating a website, holding special showings, etc., is an example of integrated marketing communications. This approach brings together various communication channels and techniques to create a unified message and strategy that enhances the effectiveness of the marketing campaign.