The reason information supplied through publicity is usually considered more credible than information supplied by a salesperson is that:
A) salespeople are considered unethical.
B) the information supplied through publicity is perceived to be independent.
C) the general public has more information than the average salesperson.
D) publicity costs more than personal selling.
E) organizations have control over information when it is disseminated through publicity.

Question

Quizplus · Accepted Answer

Publicity is often perceived as independent because it is not directly paid for or controlled by the organization itself. On the other hand, a salesperson is seen as having a vested interest in persuading the customer to buy and may use tactics such as exaggeration or withholding information to make a sale. Therefore, information from publicity is generally considered more credible.

The Reason Information Supplied Through Publicity Is Usually Considered More