One of the advantages of personal selling as compared to advertising is that:
A) salespeople can be closely supervised.
B) salespeople can become very persuasive,since they give an identical sales presentation to so many different people.
C) salespeople can rely on puffery.
D) salespeople can change their message if they find their customers losing interest.
E) all of these.

Question

Quizplus · Accepted Answer

Personal selling allows for the salesperson to adjust their message and approach depending on how the customer is responding. This personalized approach can ultimately lead to more successful sales compared to advertising, which has a set message that cannot be adjusted in real time. Additionally, while salespeople can be supervised, this is not necessarily an advantage over advertising. Persuasion through personal selling relies on building a relationship and understanding the customer's needs, not simply using an identical sales pitch for everyone. Puffery, or exaggerated claims, is not a legitimate sales tactic and can damage the reputation of both the salesperson and the company.

One of the Advantages of Personal Selling as Compared to Advertising