The _____ is a written statement that clearly states how purchasing a particular company's product or service can help add shareholder value. It is written by the salesperson for the product or service and sent to the CEO or other top management.

Question

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The value proposition is a statement that clearly communicates the unique value that a company's product or service provides, and how it can help the customer solve a problem or achieve a goal. The salesperson often creates a customized value proposition for each customer or prospect, and it is typically sent to top management as a way of demonstrating the product's or service's potential impact on the company's bottom line.

The _____ Is a Written Statement That Clearly States How