Handell has established a small company that manufactures decorative items for the home. One of the company's newest items is a line of thermometers reproduced from ones that were given away free before World War II. Since quality is essential to the company's success, it spent a great deal of time and effort locating the best suppliers for the metal, wood, paint, and mercury that went into its first production. The purchase of these components would be an example of a _____ buying situation.
A)new-task
B)straight-rebuy
C)derived-demand
D)value-added
E)modified-rebuy

Question

Quizplus · Accepted Answer

New-task buying situations occur when a company is purchasing a product or service for the first time. In this case, Handell is purchasing components for a new line of thermometers, so this is a new-task buying situation.

Handell Has Established a Small Company That Manufactures Decorative Items