The key decision maker in a straight rebuy buying situation for a heavy equipment manufacturer is most likely to be the:
A)chief executive officer.
B)company's head engineer.
C)purchasing agent.
D)organization's legal officer.
E)vice-president of procurement.

Question

Quizplus · Accepted Answer

In a straight rebuy situation, the buyer is accustomed to purchasing the same product or service from the same supplier. The purchasing agent (or procurement manager) is the key decision maker as they are responsible for regularly evaluating and selecting the company's suppliers. They have the authority to make repeat purchases and have a thorough understanding of the requirements and specifications for the equipment needed. The other options (CEO, engineer, legal officer, and VP of procurement) may be involved in the decision-making process, but they are less likely to be the key decision maker in a straight rebuy situation.

The Key Decision Maker in a Straight Rebuy Buying Situation