Keeler is the purchasing agent for a hospital that is looking to change its supplier of replacement joints. He wants to give the contract to Kyocera because it manufactures the cheapest and most durable joint replacements on the market. This is an example of a buying center member expressing a(n) _____ need.
A)emotional
B)formal
C)external
D)verbal
E)rational

Question

Quizplus · Accepted Answer

Keeler's decision to choose Kyocera as the supplier of replacement joints is based on rational criteria - the fact that they are the cheapest and most durable option available. There is no indication of an emotional, formal, external, or verbal need being expressed in this scenario.

Keeler Is the Purchasing Agent for a Hospital That Is