During the production era, the primary activity for salespeople was to:
A) persuade people to purchase products
B) match available offerings to buyer's needs
C) promote long-term relationships with customers
D) take orders and deliver goods
E) prospect for potential buyers

Question

Quizplus · Accepted Answer

During the production era, salespeople's primary activity was to take orders and deliver goods efficiently. The emphasis was on producing as many goods as possible and selling them to as many people as possible, with little to no concern for matching product to buyer need or building long-term customer relationships.

During the Production Era, the Primary Activity for Salespeople Was