Bonnie's Doughnut Factory produces a variety of breakfast sweets like those frequently sold at convenience stores. Drivers from Bonnie's sell the snacks on established routes all over the tri-state area. Since the company professes to have a relationship marketing philosophy with its customers, we should expect which employees to be oriented toward providing customer satisfaction?
A) the route drivers (sales force)
B) the route drivers plus the advertising department
C) everyone who works at Bonnie's
D) the marketing department
E) all employees who come in direct contact with customers

Question

Quizplus · Accepted Answer

In a company with a relationship marketing philosophy, everyone in the organization is oriented toward providing customer satisfaction, not just those who directly interact with customers.

Bonnie's Doughnut Factory Produces a Variety of Breakfast Sweets Like