Universities constantly send information, promotions and solicitations to their graduates, even recent graduates who are unlikely to make major donations to the school. Universities know if they can create loyalty, the _______________________ or sum of graduates' purchases and donations over their entire life can be considerable.
A) average return on investment
B) behavioral loyalty return
C) customer selling value
D) donor gratitude endowment
E) lifetime customer value

Question

Quizplus · Accepted Answer

The given statement talks about the potential value that universities can derive from their graduates over their entire life. This concept of potential value is known as the lifetime customer value (LCV) which is the total revenue that a customer can generate over their entire lifetime. Therefore, option E, lifetime customer value, is the best choice for the given statement.

Universities Constantly Send Information, Promotions and Solicitations to Their Graduates