During the _____ era of the evolution of personal selling, the role of salespeople was to aggressively convince buyers to buy products.
A) marketing
B) sales
C) production
D) maturity
E) partnering

Question

Quizplus · Accepted Answer

The sales era of personal selling, which began in the early 1900s and lasted until the 1960s, was characterized by aggressive sales tactics and the belief that consumers needed to be convinced to buy products. This era focused on closing the sale and generating revenue rather than building relationships with customers.

During the _____ Era of the Evolution of Personal Selling