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Which of the Following Statements About the Value of New

Question 29

Multiple Choice

Which of the following statements about the value of new and existing customers is true?


A) For most salespeople, sales increases from one year to the next are due to adding new customers.
B) Many businesspeople do not accurately understand the value of a customer.
C) In industries where purchase decisions are made infrequently, partnering relationships are inappropriate.
D) It is generally easier to sell to new prospects than to existing clients.
E) All of the above statements about the value of new and existing customers are true.

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