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Which of the Following Statements About Retaining Customers Is FALSE

Question 25

Multiple Choice

Which of the following statements about retaining customers is FALSE?


A) Firms that set explicit targets for customer retention are more profitable than those, which do not set targets.
B) On average companies lose 20-50 of their customers every year.
C) Salespeople usually have little influence over customer retention.
D) A slight dip in attention by a salesperson can lead to willingness to consider alternative sources.
E) Some industries are just beginning to recognize the value of retaining customers.

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