When Disney Company releases a new the movie, they usually advertise on television, give out sales promotion items at fast-food restaurants, create a website for the film, hold special showings of the movie, and encourage people to talk about the movie. This coordination of all these efforts is called:

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The coordination of various marketing efforts, including advertising, sales promotion, digital marketing, public relations, and personal selling, is known as integrated marketing communications (IMC). It aims to provide consistent messaging across all channels to reach the target audience and achieve the marketing objectives. Disney's promotional activities like advertising on television, creating a website, sales promotion at fast-food restaurants, and encouraging people to talk about the movie show an example of IMC strategy.

When Disney Company Releases a New the Movie, They Usually