Advance Machine Company makes industrial-strength floor cleaning equipment. In support of its sales force, it ran ads in trade journals aimed at supermarkets, entertainment venues, educational institutions, and other places that have a lot of foot traffic. It created an Internet website for customers to come and look at what type of products it sold. It set up a toll free number for clients to call and created a direct marketing piece that offered discounts and rebates on orders. Advance Machine Company used:

Question

Quizplus · Accepted Answer

Advance Machine Company used various marketing channels, such as trade journal ads, website, toll-free number, and direct marketing piece, to reach its potential customers. These channels are integrated to create a cohesive marketing message and coordinated to maximize the impact of the company's promotions. Therefore, the company used integrated marketing communications.

Advance Machine Company Makes Industrial-Strength Floor Cleaning Equipment