The reason information supplied through publicity is usually considered to be more credible than information supplied by a salesperson is:
A) salespeople are considered unethical.
B) the information is communicated by sources perceived to be independent.
C) information communicated by salespeople can be changed to fit the situation.
D) publicity costs more than personal selling.
E) organizations have more control over when information is disseminated through publicity.
Correct Answer:
Verified
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