To promote their products, Valerie's firm has always depended solely on advertising in the local newspaper and occasional direct mail programs. Valerie suggests using integrated marketing communications because:

Question

Quizplus · Accepted Answer

No single communication vehicle is free of weaknesses. Using integrated marketing communications allows for a more coordinated and consistent message across multiple channels, which can increase overall effectiveness and reach a wider audience. It also allows for targeting specific segments of the market with tailored messages.

To Promote Their Products, Valerie's Firm Has Always Depended Solely