When Disney Company releases a new movie, they usually advertise on television, give out sales promotion items at fast-food restaurants, create a website for the film, hold special showings of the movie, and encourage people to talk about the movie. This coordination of all these efforts is called:

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The coordination of all these efforts, including advertising on television, sales promotion, creating a website, holding special showings, and encouraging people to talk about the movie, is referred to as integrated marketing communications.

When Disney Company Releases a New Movie, They Usually Advertise