Gwen is considering how to sell her new product. She is considering Internet sales, hiring sales reps, using a manufacturer's rep, and several other options. Gwen is considering her:

Question

Quizplus · Accepted Answer

Gwen is considering her go-to-market strategies, which involves making decisions about how to bring her product to the market and reach her target audience. The options she is considering - Internet sales, hiring sales reps, using a manufacturer's rep, etc. - are all different ways of executing a go-to-market strategy. A multi-channel mission refers to using multiple channels to reach customers, the customer-centric circle is a tool for understanding customer needs and wants, and lifetime marketing value refers to the amount of profit a customer will generate over their lifetime. Emotional versus intellectual challenge is not relevant to this scenario.

Gwen Is Considering How to Sell Her New Product