The set of people and organizations responsible for the flow of products and services from producer to ultimate consumer is called a firm's:

Question

Quizplus · Accepted Answer

The distribution channel refers to the set of people and organizations responsible for the flow of products and services from producer to ultimate consumer. This can include wholesalers, retailers, and any other intermediaries that facilitate the movement of products from the point of production to the point of consumption. The other choices (A, B, C, E) may be part of the overall marketing and sales process, but do not specifically refer to the distribution aspect of the supply chain.

The Set of People and Organizations Responsible for the Flow